Introduction
The SAP stock has been in a long-term upward trend since April 2025, having gained around 13-14% in value since then, indicating a positive development. Despite a slight setback below the 50-day line in early July 2025, the distance to the important 200-day line remains stable at about +5%, which technically represents a solid foundation for further price increases.
Analyst Assessments
The Swiss major bank UBS recently slightly lowered the price target for SAP from 307 to 300 euros but maintains a buy recommendation. Analyst Michael Briest is optimistic about the upcoming quarterly report and expects solid results despite currency pressures. This signals confidence in SAP’s resilience to economic fluctuations. Additionally, SAP is conducting a share buyback program to enhance shareholder value – alone in early July, over 85,000 shares were repurchased, underscoring management’s confidence in its own stock.
Potential from Artificial Intelligence
Another important aspect is the potential of Artificial Intelligence (AI) for SAP. The emphasis on independence from economic fluctuations together with the expansion of AI-driven solutions could act as a growth driver and give investors additional confidence.
Conclusion
The rally in SAP stock still seems to have room to grow. Technical indicators show an intact upward trend while fundamental factors such as solid quarterly results despite currency pressures and strategic measures like share buybacks and AI investments signal further price potential. For investors, this is a positive signal that the stock could remain attractive in the future.