Introduction
The SAP stock has been on a long-term upward trend since April 2025 and has gained about 13-14% in value since then, indicating positive development. Despite a slight setback below the 50-day line in early July 2025, the distance to the important 200-day line remains stable at about +5%, which technically represents a solid foundation for further price increases.
Analyst Ratings
The Swiss banking giant UBS recently slightly lowered its price target for SAP from 307 to 300 euros but continues to maintain its buy recommendation. Analyst Michael Briest is optimistic regarding the upcoming quarterly report and expects solid results despite currency pressures. This signals confidence in SAP’s resilience to economic fluctuations. Additionally, SAP is conducting a share buyback program to enhance shareholder value – just at the beginning of July, over 85,000 shares were repurchased, underlining management’s confidence in its own stock.
Potential from Artificial Intelligence
Another important aspect is the potential of Artificial Intelligence (AI) for SAP. Emphasizing independence from economic fluctuations alongside the expansion of AI-driven solutions could act as a growth driver and give investors additional confidence.
Conclusion
The rally in SAP stock does not seem to be at its limit yet. Technical indicators show an intact upward trend, while fundamental factors such as solid quarterly results despite currency pressures, as well as strategic measures like share buybacks and AI investments signal further price potential. This is a positive sign for investors that the stock could remain attractive in the future.