Successful First Quarter for AT&T
The US telecommunications giant AT&T has established itself as a strong player in the fiercely competitive mobile phone market in the first quarter of 2025. With an impressive increase in contract customers (postpaid customers), the company significantly exceeded analysts’ expectations. Overall, the number of new customers grew by 324,000, while forecasts aimed for only 258,000.
Strategies and Measures
This success can be attributed to several strategic measures. New promotional offers and a customer guarantee introduced at the beginning of the year, promising improved network reliability and top-notch customer service, have contributed significantly to growth.
Expansion in the Broadband and 5G Sector
In addition to mobile communications, AT&T also gained ground in broadband internet. The company reported 261,000 new fiber subscribers and a growth of 181,000 customers in wireless fixed network through the 5G network.
Financial Highlights and Market Reaction
Revenue increased by two percent to $30.6 billion, while net profit grew by nearly a quarter from the previous year to $4.7 billion. The positive business development was also reflected in the stock price, which climbed about three percent to around $27.75 in pre-market trading on the NYSE.
Significance for Investors
For investors, particularly in German-speaking countries, this development is exciting. It not only demonstrates AT&T’s strengthened market position but also indicates stable positive future outlooks. Despite intense competition, management has reaffirmed its goals for 2025, showing confidence in the company’s long-term market strategy.
Key Points:
- New customer acquisition of +324,000 contract customers in Q1/2025
- Revenue increase to $30.6 billion (+2%)
- Net profit increase of nearly 25% to about $4.7 billion
- Growth in fiber optics (+261,000) and wireless fixed network (+181,000)
- Positive stock market reaction with a pre-market price increase of about +3%
- Annual goals confirmed despite competition