Introduction
The Intuit stock is currently showing a positive price development with an increase of about 3.45 percent, reflecting heightened investor interest. The strategic acquisition of GoCo is particularly in focus, as it strengthens Intuit’s position in the mid-market segment, making it especially relevant for investors.
Key Points Regarding Intuit Stock and the GoCo Acquisition
- Strong Revenue and Profit Growth: In the second business quarter of 2025, Intuit was able to increase revenue by 17% to approximately 4 billion US dollars. The operating income according to GAAP grew by 61%, while earnings per share increased by 34%. These figures underline the solid financial foundation of the company.
- Growth in the Mid-Market Segment: The Global Business Solutions Group, including QuickBooks and Mailchimp, recorded a revenue growth of 19% to approximately 2.7 billion US dollars. The acquisition of GoCo is expected to further expand this position.
- Strategic Acquisition of GoCo: Through the purchase, Intuit is expanding its offerings for small and mid-sized enterprises (SMEs), which is seen as a promising step to strengthen its market position in this important segment.
- Relevance for Private Investors: Analysts emphasize the potential of the mid-market segment, offering private investors opportunities through sustainable growth and a broader product range.
Current Market Situation
Despite short-term price fluctuations, the stock has recovered by 8.39% since its low at the end of May 2024. However, the stock has been on a long-term downward trend since February 2025, with a depreciation of over 15%, which could lead to short-term volatility.
In summary, the Intuit stock currently benefits strongly from the strategic acquisition of GoCo as well as from growth in the mid-market segment. This makes it particularly interesting for investors looking to invest in forward-looking projects.