Adidas presented an impressive start to the year in the first quarter of 2025, leading to a recovery path for its stock prices. The preliminary business figures show a significant increase in revenue that exceeded expectations.
Revenue Development
- Revenue Increase: The company’s revenue rose to 6.153 billion euros in the first quarter of 2025, representing an increase of nearly 700 million euros compared to the previous year.
- Currency-Adjusted Increase: On a currency-adjusted basis, the revenue increase was 13%.
- Increase Excluding Yeezy Sales: Without considering the Yeezy sales completed in the previous year, the increase was 17%.
Operating Profit and Operating Margin
- Operating Profit: The operating profit nearly doubled to 610 million euros.
- Operating Margin: The operating margin also showed a significant improvement.
Market and Sales Channel Growth
- Double-Digit Growth: Adidas recorded double-digit growth across all markets and sales channels.
Impact on Stock and Investors
- Stock Recovery: The positive quarterly figures have led to a “rocket launch” of Adidas stock, indicating a strong recovery in share prices.
- Analyst Optimism: Analysts are optimistic about Adidas’ future prospects, which could have positive implications for investors.
Overall, Adidas has exceeded expectations with these strong figures and established itself on a solid growth path, which is viewed positively by both investors and the company’s future business development.