31.05.2025

Adidas Stock: Analysts Show Confidence Despite Challenges

Current Ratings and Price Targets

Analysts currently show a positive potential for the Adidas stock. Three analysts recommend a “Buy” rating, while one sees the stock as “Hold.” This underscores confidence in the company’s growth potential. The price targets vary, with RBC Capital Markets at €275 and UBS AG at €279, indicating a positive price development.

Company Development and Market Trends

Adidas recently recorded a revenue increase of 11% to €23.7 billion, demonstrating the overcoming of the Yeezy inventory crisis. New, popular product lines and a strong football presence contribute to the positive assessment. The focus on premium lifestyle products with high margins is regarded as a smart strategy to increase margins in the long term.

Regional Focus Areas

North America is a key market, contributing 22% to revenue but only 11% to operating profit. Analysts expect growth rates in the low double digits for 2025 and 2026, which strengthens Adidas’ position.

Challenges and Opportunities

Despite occasional volatility and operational challenges, analysts see further upside potential. Recent data breaches and personnel measures have temporarily weighed on the stock, but recovery outweighs these factors.

Overall, Adidas offers interesting potential for investors, especially in light of consumer and lifestyle trends. Long-term oriented investors could benefit from this upward trend.