Background of the Recommendation
Goldman Sachs has intensively analyzed Zalando in recent months and placed its stock on its favorites list. This underscores the conviction of Goldman Sachs analysts that Zalando, as a “pure e-commerce player,” is particularly well-positioned to benefit from the continued shift of sales to online platforms. In addition, the highly profitable area of Zalando Marketing Services is seen as a significant factor for the company’s growth.
Stock Price Development and Price Targets
After the announcement of its inclusion on Goldman Sachs’ recommendation list, Zalando’s stock rose. On June 2, 2025, the stock increased by up to 1.7 percent. Goldman Sachs has recently raised its price target for Zalando from 46 to 47 euros and maintained its rating at “Buy.” However, there are also divergent price targets, such as the goal mentioned by Jonathan Weiss of 38 euros, which still indicates continuous customer growth.
Impact on the E-Commerce Market
The positive assessment from Goldman Sachs could positively influence the e-commerce market in Germany, as it strengthens confidence in online retailers. Zalando benefits from strong online demand and growth in digital commerce. The acquisition of ABOUT YOU by Zalando is seen as profit-enhancing and offers long-term synergy potentials.
Additional Support from TikTok
In addition to Goldman Sachs, TikTok is also backing Zalando, further strengthening the company’s position in e-commerce. This support from various platforms and financial institutions could help Zalando solidify its market position and continue to grow.
In summary, Zalando’s inclusion on Goldman Sachs’ recommendation list demonstrates growing confidence in the company and could positively influence both the stock price and the overall e-commerce market.