08.07.2025

Netflix Remains Promising Despite Challenges – Bernstein Research Confirms “Outperform” Rating

Netflix: An Outperform Rating by Bernstein Research

Bernstein Research recently maintained its “Outperform” rating for Netflix and set a price target of $1,200. This assessment suggests a positive market outlook for the streaming service, especially within a highly regulated and competitive environment. Below are some key aspects of the analysis:

Background of the Rating

  • Recession Resilience and Tariff Resistance: Netflix is considered recession-resistant and tariff-resistant, meaning that the stock is less susceptible to economic downturns and trade restrictions.
  • Depreciation of the US Dollar: A depreciation of the US dollar could benefit Netflix, as it may improve competitiveness in international markets.
  • Strong Fundamentals: The analysis highlights Netflix’s strong fundamentals, indicating solid financial and operational foundations.

Market Positioning

  • Class Leader: Netflix is referred to as a “class leader,” similar to Doordash and Spotify, underscoring its leading position in the streaming market.
  • Intensity of Competition: Despite the high intensity of competition in the streaming market, the “Outperform” rating reflects Bernstein Research’s confidence in Netflix’s ability to thrive successfully.

Price Target and Current Market Situation

  • Price Target of $1,200: The price target of $1,200 is below the current price of about $1,266.31, indicating a potential decline of about 5.24%.
  • Investment Potential: Despite the potential decline, the “Outperform” rating signals long-term growth potential for Netflix, which may be attractive to investors.

In summary, Bernstein Research’s analysis shows that Netflix continues to represent an attractive investment target despite the challenges in the streaming market, particularly due to its recession-resistant and tariff-resistant characteristics as well as its strong fundamentals.