Zalando Takes Over ABOUT YOU: A New Market Leader Emerges
The official acquisition of ABOUT YOU by Zalando was completed on July 11, 2025, after the EU Commission approved the merger. This move creates a clear market leader in European online fashion retail.
Key Facts about the Acquisition
- Zalando acquired approximately 91.45 percent of the share capital of ABOUT YOU, paying around 1.1 billion euros for it.
- The transaction was approved after thorough examination by the EU Commission to maintain sufficient competition and alternatives for consumers.
- Zalando strengthens its position as Europe’s leading online fashion provider with over 50 million active customers and a revenue of ten billion euros.
- ABOUT YOU targets young audiences, has two million users, and recently generated nearly two billion euros in revenue.
Impact on the Market
The merger creates a dominant player in European online fashion retail, covering broad customer segments. Zalando primarily targets fashion enthusiasts, while ABOUT YOU appeals to younger customers.
For competition, this could mean intensified rivalry against budget providers like Shein.
Investors view this consolidation as a potential strengthening of market position, with expected revenue growth of five to ten percent by 2028.
Overall, this acquisition marks a decisive step towards consolidation in European online fashion retail, with far-reaching effects on the competitive and investment landscape.