Apple, despite a period of weakness in the first half of 2025, continues to show an intact long-term upward trend that has existed since 2005 and currently runs at around 190 USD. This proximity to the long-term trend offers investors an attractive risk-reward profile, as opportunities to buy at such favorable levels along such a trend are rare.
Resistance and Opportunities
However, the chart is marked by resistances: Between 215 and 225 USD (near the 200-day line), there has been a strong willingness to sell for weeks. The current rally could falter since the stock is about six percent above the monthly average and is considered overbought. Therefore, it is recommended to wait for weaker days. However, if a breakout above these barriers occurs, prices around 240 USD could be possible.
Critical Support Levels
It is also important to observe a critical support level: if Apple falls below 165 USD, this would signal a significant weakness, even in the long run.
Challenges in 2025
In 2025, however, Apple has faced challenges: the stock lost significantly in value (about 16% since the beginning of the year), mainly due to criticism of its lack of an AI strategy. Planned AI-based Siri features have been postponed multiple times or have been disappointing in the eyes of many analysts – for instance, at WWDC in June 2025, no convincing innovation was presented, which weighed on the stock price.
In summary:
| Aspect | Status / Forecast |
|---|---|
| Long-term upward trend | Intact at approx. 190 USD |
| Resistances | Between 215–225 USD (strong selling zone) |
| Potential breakout | Price target around 240 USD if overcome |
| Critical support | Below 165 USD would signal negatively |
| Current challenges | Delayed AI innovations; price decline |
For investors, the current situation could be interesting as it allows buying near the long-term trend at favorable prices – nevertheless, caution is advised, and investors should wait for confirmation from the market.