Apple’s Challenges in the Field of Artificial Intelligence in 2025
Apple faces significant challenges in 2025, particularly in the area of Artificial Intelligence (AI). Despite a long-term upward trend that has existed since 2005, the stock has lost significant value in the first half of the year and has been in a downward trend since March 2025. The current price is around 178 to 190 USD, which could represent an interesting buying opportunity for investors.
Delays in AI Features
The weakness of Apple’s stock is primarily attributed to delays in AI features. In March 2025, Apple postponed the introduction of several AI-based Siri features indefinitely, leading to a nearly 5% drop in stock price. The Worldwide Developer Conference (WWDC) in June also disappointed with missing new AI updates, reinforcing the impression that Apple is lagging behind competitors like Microsoft or Alphabet in the field of AI.
Criticism of Lack of AI Strategy
Analysts criticize Apple for lacking a clear AI strategy and some even call for a new CEO to drive innovation. The stock is among the weakest in the so-called “Magnificent Seven” and has lost about 16% of its value since the beginning of the year.
Financial Stability Despite Challenges
However, Apple shows financial robustness: In the most recent quarter, earnings per share of 1.65 USD were achieved (previous year: 1.53 USD), and revenue has increased to over 95 billion USD. For the entire year, an earnings per share of approximately 7.17 USD is expected.
In summary, the long-term upward trend remains intact despite short-term periods of weakness and uncertainties surrounding Apple’s AI initiatives. The current price of around 190 USD therefore offers potentially attractive entry opportunities for investors, provided they bet on a future recovery through new innovations and strategic realignments at Apple.