12.07.2025

Increase in US Tariffs on EU Imports: Impacts and Reactions

US Tariffs on EU Imports: What’s Behind It?

US President Donald Trump has announced that starting August 1, 2025, a tariff of 30 percent on imports from the European Union (EU) will be implemented. This tariff rate also affects goods from Mexico and is part of a series of new tariffs that Trump has announced against various trading partners.

The measure is viewed as a pressure tactic in the ongoing negotiations between the EU and the US over a trade agreement. Ursula von der Leyen, President of the EU Commission, has signaled that the EU is prepared to strive for an agreement by August; otherwise, countermeasures could follow.

Impacts on Markets and Companies

  • Trade Relations: Such a high tariff rate could significantly strain trade relations and escalate the global tariff conflict.
  • Companies with European Supplies: US companies reliant on European supplies could face higher costs.
  • Price Increases: Imported products from Europe would become more expensive, potentially impacting consumer prices and production costs.
  • Countermeasures: The EU is already preparing countermeasures and has announced tariffs on US goods worth about 21 billion euros.

This announcement is largely viewed as a negotiation tactic: Trump is increasing the pressure on Brussels for a quick agreement on a trade deal. So far, it is unclear whether the tariffs will actually be implemented or if an agreement will be reached in the short term.

In summary, the planned 30 percent tariff could have significant economic impacts, especially for companies with transatlantic supply chains, and carries the risk of escalating the trade conflict between the US and Europe.