Amazon Prime Video remains market leader in Germany in the streaming sector, while Netflix continues to be popular among analysts. According to the 2024 Streaming Study by Simon-Kucher, 43 percent of German users with just one streaming subscription choose Amazon Prime Video, compared to 29 percent for Netflix.
Why Amazon Prime Video is so Successful
The success of Amazon Prime Video is primarily based on its extensive bundle offering, which includes not only the streaming service but also benefits like premium shipping and Amazon Music. This package makes Amazon particularly attractive in terms of value for money. Netflix, on the other hand, scores with a greater variety of content and ranks highly in categories like “Best Selection,” “Trending Content,” and “User Friendliness.”
Market Dynamics and Investment Decisions
In the German market, Amazon has a market share of about 22.8 percent and greatly benefits from its integration into the larger Amazon ecosystem. The German streaming market continues to grow strongly, with users increasingly watching television over the internet (43 percent primarily through the internet).
Investment decisions in the tech industry are influenced by this market dynamic: Amazon’s strong position as a comprehensive provider with a growing user base makes the company an attractive investment target. At the same time, Netflix remains highly regarded among analysts due to its content strength, despite the increasing price pressure and legal challenges regarding price increases in Germany.
Summary
In summary:
| Provider | Market Position in Germany | Strengths | Impact on Investments |
|---|---|---|---|
| Amazon Prime | Market Leader (43% individual users) | Bundle offering, value for money | Attractive overall package for investors |
| Netflix | Popular among analysts (29%) | Large variety of content, user friendly | Strong content portfolio |
| Disney+ & Apple TV+ | Niche providers with specific strengths (exclusive content or quality) |
These developments show a clear dominance of Amazon in the German-speaking region, as well as the continued relevance of Netflix as a competitor – two important factors for the tech industry and its investment strategies.