13.07.2025

New US Tariffs Threaten Transatlantic Trade

The announcement by US President Donald Trump to impose a 30% tariff on all imports from the European Union and Mexico starting August 1, 2025, is making waves. Numerous product groups are affected, with copper imports potentially facing an even higher duty of 50%. Trump communicated these measures through his platform “Truth Social” as well as in official letters to European Commission President Ursula von der Leyen and other heads of state.

Effects of the New Tariffs

For savers and investors in the German-speaking region, these tariffs could have several significant impacts:

  • Price increases for European products in the USA: The additional import tariffs raise costs for exporters, which is reflected in higher prices for US consumers.
  • Changed market environment: Companies may be forced to adjust their supply chains or relocate production sites, creating uncertainties in the markets.
  • Impact on stocks of European companies: Especially export-oriented firms could come under pressure, negatively affecting their stock prices.

EU Plans Countermeasures

The European Union has already prepared drafts for countermeasures and is considering additional tariffs on US products worth several billion euros. Negotiations between the EU and the USA are underway to avert greater economic disadvantages, particularly for the important automotive industry.

Overall, a noticeable strain on transatlantic trade is expected, which will indirectly affect German consumers and investors as well.