Current Ratings and Price Targets
Analysts currently show a positive outlook for the Adidas stock. Three analysts recommend a “Buy” rating, while one rates the stock as “Hold”. This underscores confidence in the company’s growth potential. The price targets vary, with RBC Capital Markets at 275 Euros and UBS AG at 279 Euros, indicating a positive price development.
Company Development and Market Trends
Recently, Adidas recorded a revenue increase of 11% to 23.7 billion Euros, reflecting the overcoming of the Yeezy inventory crisis. New popular product lines and a strong football presence contribute to the positive assessment. The focus on premium lifestyle products with high margins is seen as a smart strategy to increase margins in the long term.
Regional Focus Areas
North America is a key market, contributing 22% to revenue but only 11% to operating profit. Analysts expect here growth rates in the low double digits for 2025 and 2026, strengthening Adidas’ position.
Challenges and Opportunities
Despite occasional volatility and operational challenges, analysts see further upside potential. Recent data breaches and personnel measures have temporarily burdened the stock, but recovery outweighs these factors.
Overall, Adidas presents interesting potential for investors, especially in light of consumer and lifestyle trends. Long-term oriented investors could benefit from this upward trend.