Apple Stock: Opportunities and Challenges in 2025

Apple continues to show a solid long-term upward trend, which has been in place since 2005 and currently runs at about 190 USD, despite a weak phase in the first half of 2025. This proximity to the long-term trend offers investors an attractive risk-reward profile, as such trends are rarely available at such favorable prices.

Resistance and Opportunities

However, the chart is characterized by resistances: Between 215 and 225 USD (near the 200-day line), there has been an increased selling willingness for weeks. The current upswing could fail, as the stock is around six percent above the monthly average and is considered overheated. Therefore, it is recommended to wait for weaker days. However, if a breakout above these barriers occurs, prices around 240 USD could be possible.

Critical Support Levels

It is also important to monitor a critical support level: If Apple falls below 165 USD, this would represent a clear signal of weakness, even in the long term.

Challenges in 2025

In 2025, however, Apple faced challenges: The stock lost significant value (approximately 16% since the beginning of the year), which is mainly attributed to criticism regarding its lack of an AI strategy. Planned AI-based Siri features have been repeatedly postponed or, from the perspective of many analysts, have proven disappointing – for instance, at the WWDC in June 2025, no convincing innovation was presented, which weighed down the stock price.

In summary:

For investors, the current situation could be interesting, as one can buy near the long-term trend at a favorable price – however, caution should be exercised, and confirmation by the market should be awaited.